Channel Lettering


Channel letter signs have become very popular and desirable for commercial businesses. These signs create an excellent opportunity for companies to reinforce brand identity. They can be as standard or as custom as the imagination allows. The channel letters are individually made dimensional letters. Each letter comprises aluminum or steel enclosures that can house LED or other lighting to form illuminated signs. Here are some of your options.


Mounting Options

Raceway sign

Raceway Mount

A raceway mount is widespread in multi-business plaza areas. This option features a metal box with a power supply and electrical wiring for each letter. Plaza/Commercial business owners generally like this type of mounting option because it reduces the structural impact by requiring fewer holes and makes it easier for tenants to change the sign. Most raceways are painted to match the color of the building, essentially hiding them from sight.

Flush Mount sign

Direct or Flush Mount

The letters are mounted directly onto the facade using a pattern that keeps the sign correct dimensionally. This application delivers a clean look. However, there are more entry points into the building. For instance, each letter needs to be attached to the wall and electrical wires to run through. The power supply and wiring connecting the letters are installed behind the facade, usually in a small box to hide everything.

Backer Mount sign

Backer Mount

Backer mounts feature channel letters attached to a backer panel or metal cabinet larger than the channel letters. The cabinet sometimes houses the wiring and power supply, or it can be installed behind the building’s facade or bulkhead.


Channel Letter Options

Front Lit sign

Front Lit Channel Letters

This application is the most popular style of channel lettering. This design emits light from the front face outward. Otherwise known as standard channel letters, this style produces a clean look popular in shopping malls and outdoor plazas.

Front and Back Lit Channel Letter sign

Front and Back Lit Channel Letters

This design is illuminated from both front and back. These channel letter signs create dramatic, highly-visible signage for your clients. Highly versatile, front/back-lit channel letters can add color by adding translucent vinyl to the face or changing the LEDs.

Non-Illuminated Channel Letter sign

Non-Illuminated Channel Letters

While not as common as illuminated channel letters, non-illuminated letters may be a perfect solution for some applications. It could be a great idea for indoor and other signs that might not benefit from illumination.

Channel Letter Quick Tips

  • Check the rules and regulations with your landlord to see what signage they allow. We have experience interpreting these regulations and would gladly speak to the landlord about certain restrictions to help provide the best solution for each situation.
  • Invest in the best sign that is within your budget. Long-term signage is the best ROI from any other advertisement, speaking to cost-per-impression.
  • Don’t cut corners! We sure don’t! Using low-quality LEDs means your sign won’t be as bright, meaning if it’s dim today, that quality only declines over time. And substandard trim caps are likely to crack and deteriorate, impacting your sign’s appearance.​

Details are important! Let’s work together to find and craft the best solution for your needs.

5 Reasons Why You Benefit from Channel Lettering

Channel lettering is an excellent choice for businesses that want to ensure their branding stands out. It’s also an effective way to reach potential customers. Here are the top five reasons why channel lettering will benefit your business:

1| Enhance your business image with customizable channel letters for storefronts and offices

First, channel letters add a professional look to any storefront or office space and can be customized in size, shape, color, and other characteristics. This flexibility allows businesses to create a unique brand identity while staying within budget.

2 | Stand out day or night with eye-catching signage

Second, channel letters are highly visible both day and night; they use LED lighting, which emits a bright light that can be seen from far away – even during the night hours when traditional signage may not be as noticeable. This ensures your business is visible even after regular working hours, giving you an edge over the competition.

3 | Unleash your creativity with versatile designs for distinct branding solutions

Third, channel letters can be used in various applications, such as outdoor signs, wall displays, monuments, façade lighting, wayfinding systems, etc. This makes them highly versatile and allows businesses to get creative with their branding efforts.

4 | Weather-resistant and long-lasting solutions for enduring business signage

Fourth, channel lettering is incredibly durable and long-lasting. They are made from high-quality materials that are weather resistant and require minimal maintenance – saving businesses time and money in the long run.

5 | Expand your business within budget, a cost-effective solution for long-term success

Finally, channel letters offer a cost-effective solution for businesses looking to expand their reach without breaking the bank. Investing in these types of signage is an investment in the future of your business and is sure to bring long-term benefits. This treatment gives businesses a powerful tool for increasing their visibility, creating brand recognition, and boosting their bottom line. With attractive, durable, cost-effective designs, channel letters offer businesses an impressive way to stand out. Investing in this type of signage is one of the best investments you can make for your business.

Need Some Inspiration?

At Bright Signs Marketing, our talented staff is dedicated to helping you create a highly impactful sign that maximizes your brand exposure, from initial design to final development. We understand the importance of a visually striking and attention-grabbing sign that communicates your message to potential customers.

With our signage design and marketing expertise, we work closely with you to understand your requirements, goals, and budget. Our team of professionals will collaborate with you to create a customized signage solution that aligns with your brand identity and captures the essence of your business.

We pride ourselves on offering affordable signage options without compromising quality or impact. We believe every business deserves a sign that stands out and attracts attention, regardless of budget limitations. Our goal is to provide you with a cost-effective solution that delivers exceptional results, ensuring that your investment in signage brings long-term benefits to your business.