A photo of a monument sign for Clip Salon and Spa.

6 Proven Ways Monument Signage Drives Business Growth

Monument signs play a bigger role in the marketing world than many assume.

Monument signage makes powerful first impressions, drawing nearly 76% of American consumers into the stores they have never visited. They offer a permanent, eye-catching display that cements your place as a well-known brand regardless of its size or niche. Whether you are a restaurant or a law firm, well-designed signage can be your golden ticket to business growth. 

At Bright Signs Marketing, we have been designing monument signages tailored to specific business needs for years. Our goal is simple – help local businesses like yours thrive in a bustling marketplace with reliable outdoor marketing ideas. If you haven’t already used monument signs or architectural signs to drive your business growth, now is the time to do it.

But first, let’s walk you through the most notable benefits of monument signs. 

1. Boost Your Brand Visibility

Brand visibility starts with your logo, website, social media presence, and monument signage. These robust signs serve as a constant reminder of your business and the values you represent. They ensure your brand gets noticed and recalled every time a potential customer passes by.

It’s hard to miss commercial monument signs when driving or walking down the street. They immediately catch your eye. And with an average person driving by dozens of times, the monument signage keeps reminding them of your brand.

2. Improved Customer Perception and Trust

First impressions matter in marketing, A LOT.  Monument signs are experts at making them count. The words, colors, and graphics you use in your monument sign design speak volumes about the quality of your services and your business’s professionalism.

Signage helps your business make a lasting first impression on potential customers. It often influences how they perceive your business, with over 40% of buyers saying digital signage influences their purchasing decisions.

Moreover, monument signage shows where and how your business excels. This improves customer perception and helps to build trust. When potential customers see a sign that reflects quality and professionalism, they are more likely to associate those qualities with your business. This paves the way for a positive customer experience.

3. Enhanced Curb Appeal for Your Business Properties

This is a unique benefit of monument signs you might have missed. Well-designed signage can elevate the curb appeal of your business property. Adding internal and external lights, choosing bright, attractive colors, and 3D lettering are a few ways to do this.

You can also select a style that goes with your curb appeal to take your monument signage to the next level. It adds a layer of sophistication and appeal to the exterior of your office or shop, which can be one more selling point for your business.

A daylight photo of a monument sign for Blackhawk Middle School.

4. Attract More Foot Traffic and Generate Leads

Another major benefit of monument signage is more visibility – and ideally, more interest. Monument signs show off your products, services, and promotions clearly. This makes it easier to capture the attention of both pedestrians and drivers.

Also, monument signs keep your business on top of mind for potential customers, virtually 24/7. Because they’ve seen your signage, customers will look for your business when they need your product or services.

In essence, monument signage acts like sales reps that keep engaging your potential customers without overwhelming them. This increases the chances of generating highly qualified leads.

5. Spread Your Local Presence

Usually, you will see exterior monument signs right in front of a business, on office buildings, or on pylon signs by a shopping center. Having signage on your premises can boost your curb appeal to potential customers. But this isn’t written in stone.

Monument signs don’t have to be on your premises, especially if your business is not in a high-traffic area. Let’s say you are a personal injury lawyer with an office in a 20-story building, where does your signage go?

You can place it in high-traffic areas where potential customers walk or drive by. It’s a great way to amplify your brand presence. Off-premise signage also helps you attract new customers who might have never discovered you otherwise.

6. Low Maintenance

Most businesses are looking for cost-effective ways to promote their products or services. The good news is monument signages are one of those ways. You will have to pay the one-time design and installation costs. But fortunately modern signage is incredibly durable.

At Bright Signs Marketing, we make sure each signage we design can brave what Mother Nature throws at them. These signs can withstand strong winds, scorching heat, and cold, dry winters. You will just need to clean them from time to time. Of course, we are here to help you with all the maintenance and support you need.

What Should You Consider Before Investing in Monument Signs

The benefits of monument signs are undeniable. But this is a crucial decision. It needs careful thinking and planning. You will need to think about the following factors before going ahead: 

a. Budget

First, decide your budget for the monument sign. Think about the long-term value it brings your business growth and the investment in your brand visibility. A few extra dollars you spend today can help you get leads worth hundreds in the long run. Keep that in mind while crunching those numbers.  

b. Design and Materials

At Bright Signs Marketing, you will have plenty of choices for monumental sign design – like LED lights, 3D lettering, neon lights, and graphics. But you need something that aligns with your brand image and withstands local weather. That means durability and visual appeal need to be your priority.

c. Size and Impact

You need to think of two things. First, the monument signage should be appropriate for the location. Second, it should provide the intended visibility and reach – the bigger, the better. They also come with a hefty price tag. If you are on a budget, small signs are an excellent choice. But they may not be as visible as their larger counterparts.

d. Location and Placement

Think about where your monument signage will go. Will it be the roof or your driveway? Or will it be off the premises? The best location would be a high-traffic area where potential customers hang out or pass by. However, you will need to comply with local zoning laws. Keep that in mind while scouting for a location.

A daylight photo of a monument digital sign for Westview Alliance Church.

Need a Monument Signage? Let’s Get You Started!

Monument signs offer tangible benefits, which makes them an excellent choice to drive business growth. They are a cost-effective marketing tool to help boost your brand visibility and change the perception of your would-be customers. They offer a unique blend of professionalism, creativity, and consistency.

At Bright Signs Marketing, we know how critical monument signs are in modern business marketing. We are here to help you with everything, from design and installation to maintenance.

Need a custom monument sign? You’ve come to the right place. We will help you create a sign that elevates your brand, attracts more customers, and drives business growth!

Call (260) 216-5696 or contact us online to get your no-strings-attached, free estimate today!